Project Information
VK Lawyers
Melbourne, Australia
Increase organic traffic
How We Solved It
About the Client
VK Lawyers is a premium law firm located in South East Melbourne, offering high-quality, personalised legal services. With a strong local presence and a growing clientele, they turned to Meriity to help expand their digital visibility and lead generation.
Challenge
VK Lawyers was looking to increase organic traffic, rank for relevant legal keywords, and build stronger online authority. At the start of our engagement in March 2024, their online traffic and keyword presence was minimal, with only 10 keywords ranking and overall traffic at just 232 visits per month.
Our Approach and Solution
Meriity crafted a robust SEO strategy complemented by targeted content marketing and backlink building:
- In-depth keyword and competitor analysis to identify ranking opportunities.
- On-page and technical SEO improvements for better crawlability and relevance.
- High-quality content creation to improve engagement and keyword coverage.
- Strategic backlink outreach to improve authority and rankings.
- Continuous monitoring with regular KPI reviews and adjustments.
Results
- Website traffic grew from 232 to 692+ visits/month.
- Organic traffic increased from 101 to 524+, a 5x growth.
- Keyword rankings jumped from 10 to 224+, with over 243 keywords ranking at the peak.
- Backlinks increased from 7 to 81, and referring domains from 4 to 31.
- Domain authority rose from 2 to 8, reinforcing online credibility.
- Monthly traffic peaked at 1,143 visits in Nov 2024 and maintained consistent performance beyond.
Our business consulting programs helps to break the performance of your business down into customers and product groups so you know exactly which customers or product groups are working and which ones aren’t you can make the changes needed to get the best results
out of your business.
Client’s Feedback
We partnered with Meriity to boost our online visibility, and the results have been outstanding! Their strategic SEO approach improved our search rankings, engagement, and leads. Highly recommend Meriity for their expertise and transparency!