Project Information
Probiz Finance
Melbourne, Australia
Organic Traffic Building
How We Solved It
About the Client
Probiz Finance is one of Australia’s leading financial brokerage firms, known for delivering fast, reliable, and tailored business finance solutions. With deep expertise in lending criteria across top financial institutions, their team provides customised strategies that align perfectly with clients’ goals.
Challenge
When Probiz Finance approached Meriity, their digital presence was minimal. Website traffic averaged just 77 visits per day, keyword visibility was low, and social media engagement lacked consistency and impact. They needed a strong digital strategy to grow their online footprint, attract qualified leads, and position themselves as industry leaders.
Our Approach and Solution
We implemented a dual-pronged strategy focusing on SEO and Social Media Management:
- Conducted a detailed SEO audit and competitor analysis.
- Developed a content-driven SEO plan with on-page and off-page optimisation.
- Researched and targeted relevant keywords aligned with user intent.
- Created and managed engaging, brand-aligned social media content to boost visibility and trust.
- Delivered consistent performance tracking, reporting, and strategy recalibration.
Results
- Website traffic increased from 77 to 300+ daily visits.
- Keyword rankings grew from just 20 to over 200+ keywords on search engines.
- Domain authority and organic engagement saw a significant boost.
- Social media channels now reflect a consistent, professional brand presence with growing audience interaction.
Our business consulting programs helps to break the performance of your business down into customers and product groups so you know exactly which customers or product groups are working and which ones aren’t you can make the changes needed to get the best results
out of your business.
Client’s Feedback
For two years, Meriity has expertly managed Probiz Finance’s SEO and social media, boosting visibility, traffic, and lead generation. Their tailored strategies and dedicated service make them an exceptional digital growth partner. Highly recommend!