Project Information
Magic Frames
Melbourne, Australia
Lead Generation
How We Solved It
About the Client
Magic Frames Australia, based in Chelsea, Melbourne, is a premium photography and videography studio with an integrated function centre. Specialising in weddings, portraits, branding, events, and more, Magic Frames is a creative sanctuary where stories are captured and transformed into timeless treasures. Their philosophy— Create. Capture. Celebrate.—shines through every shot.
Challenge
As a start-up, Magic Frames’ biggest priorities were: </p
- Building brand visibility across social media
- Generating quality leads quickly to fill bookings
- Finding a true marketing partner to guide their growth journey
- The challenge was clear: deliver high-performing results fast, with minimal time for setup.
Our Approach and Solution
Meriity was engaged in November 2024, just ahead of the festive season. Within a few short weeks:
- We conducted a rapid brand positioning analysis
- Collaborated with the Magic Frames team on creative concepting
- Designed and launched a targeted Meta Ads campaign for their Christmas Mini Sessions
Our focus was on hyper-targeted local ads using demographic, behavioural, and interest-based targeting across Meta and Google platforms.
Results
🚀 Explosive growth in just the first month:
- 250+ quality leads generated from the Christmas campaign
- 100+ leads within the first 2 weeks
- Over 130,000+ impressions across Meta Ads
- Reached 75,000+ unique accounts
- High engagement CTR and conversion rates
- Established a strong brand presence in their local market
Our business consulting programs helps to break the performance of your business down into customers and product groups so you know exactly which customers or product groups are working and which ones aren’t you can make the changes needed to get the best results
out of your business.
Client’s Feedback
As a start-up, our goal was to boost brand awareness and generate leads. Meriity’s expertise helped us achieve remarkable results with high-quality leads. Their adaptability and support make them a true growth partner!